Privacy Policy and Data Operations
Welcome to the privacy policy for Espresso Tech Guide. Effective date: May 23, 2026.
We engineer the perfect extraction through objective hardware analysis. We tear down dual-boiler machines. We measure the retention of flat-burr grinders. We document the exact temperature stability of PID controllers. We deal in hard facts.
We apply that same strict objectivity to your privacy.
Legal documents usually hide behind dense jargon. They create blind spots. We prefer high-resolution transparency. You deserve to know exactly what happens when you load espressotechguide.com. We collect some data to keep the servers running. We use analytics to figure out what hardware you actually want us to review. We never sell your personal information.
Here is the exact breakdown of our data operations.
The Information You Hand Us Directly
You read our guides. Sometimes you hit a wall. You use our contact form to ask a specific question. Maybe your rotary pump sounds rough. Maybe you cannot align the burrs on your new grinder.
When you submit that form, you give us your name and your email address. You also give us the contents of your message.
We use this information for one purpose. We reply to your email. We do not scrape your address for a marketing list. We do not pass your contact details to espresso machine manufacturers. We read your question, we provide our technical assessment, and we move on.
The Background Telemetry We Collect
Running a modern website requires basic telemetry. We need to know if our hosting environment can handle the load when a new grinder review goes live.
When you visit our site, our servers automatically log standard technical data. This includes your IP address, your browser type, and your operating system. We see the exact time you accessed the site. We see which pages you loaded.
This is not a tracking scheme. This is basic server maintenance. If a specific article about descaling an E61 group head causes a server error, these logs help us fix the broken code. We keep these raw server logs for 30 days. Then they delete automatically.
Cookies and Local Storage
We use cookies. These small text files sit in your browser cache. They reduce the friction of navigating our site.
We deploy two specific types of cookies.
First, we use functional cookies. These remember your basic preferences. If you dismiss our cookie consent banner, a functional cookie remembers that choice. You will not see the banner on every single page load. These cookies expire after one year.
Second, we use analytical cookies. These feed data into our traffic monitoring tools. They assign a randomized, anonymous ID to your browser. They tell us if you are a new visitor or a returning reader.
You hold total control over this process. You can block all cookies in your browser settings. The site will still function. You can still read our teardowns. You might just experience slightly slower load times on cached images.
Third-Party Infrastructure We Rely On
We run a lean operation. We focus our time on testing espresso hardware. We do not build custom web analytics software from scratch. We rely on established third-party services to handle specific site functions.
Google Analytics
We use Google Analytics to measure our audience. This tool provides aggregate data. It separates the signal from the noise.
We see the big picture. We know that 4,000 people read our guide on avoiding grinder motor overheating last month. We see that visitors spend an average of six minutes reading our deep dive into pump pressure profiling.
This data directly improves our content quality. If we publish a 3,000-word analysis of water chemistry and the average read time is twelve seconds, we know we failed. The data tells us the article is too dense. We rewrite it. We make it better.
Google Analytics collects your IP address and browser information. We have configured our account to anonymize IP addresses before storage. We do not know who you are. We only know that someone from Seattle really cares about burr geometry.
Google Search Console
We use Google Search Console to monitor our search engine presence. This tool shows us the exact search queries people type into Google to find our site. It helps us understand the specific friction points readers face. If we see a sudden spike in searches for a leaking steam wand fix, we know we need to prioritize that tutorial. Search Console does not provide us with any personally identifiable information.
Affiliate Links and Outbound Tracking
Hardware analysis takes